KelliAnne Yates · Artist · Strategist · Formulator

Seeing what others miss.
Creating what comes next.

A lifetime shaped by beauty, music, movement, and business. Now brought together through consulting, formulation licensing, and private advisory.

Work with KelliAnne
Discover

Meet KelliAnne Yates

Instinct,
made precise.

KelliAnne Yates

I have built my life around one instinct: listening closely enough to understand what something is trying to become.

A face. A body. A business. A brand. A room. A woman beginning again.

I began as an artist, musician, and dancer at three. Everything that followed taught me how to give instinct structure, timing, commercial value, and somewhere to go.

My work brings together intuition, intellect, experience, and exacting care to reveal what is already there, strengthen what matters, and create change that feels both personal and lasting.

I do not believe in ordinary clients. Every client is treated as the VIP.

Meet the woman behind the work ↗
Decadesacross beauty, art, and business
Thousandsof clients personally served
Forbes Five-Starservice standards and spa experience
Globalperspective across cultures and markets

The whole composition

Beauty intuition.
Business discipline.

I know the professional using the product, the person buying it, the business behind it, and the numbers it must answer to.

That range is not decoration. It is how I find what has fallen out of proportion and make the whole work better.

What brings you here?

A clear place
to begin.

Business risk and growthFind where revenue, trust, and client loyalty are being lost before the cost becomes obvious.Explore business advisory ↘Formulation licensingGive the formula the protocol, education, positioning, and sales story it needs to endure.Explore formulation work ↘For the woman herselfUnderstand what your skin is communicating and receive a personal protocol.Explore the Private Reset ↘
KelliAnne Yates seated at her desk in a tailored black suit
Private consultingWork with me

Work with KelliAnne

Clarity changes
what comes next.

The most expensive risks are often the ones a business has learned to live with.

A client who does not return. A team that explains but does not consult. Service that changes depending on who delivers it. A product without the protocol or education to support it. I assess where trust, revenue, or reputation is exposed, then help correct it.

Discuss working together

Ways to work together

Choose where
the work begins.

Each engagement begins by identifying what is exposed, what is being missed, and what the current pattern could cost if it continues.

01

Private advisory

Business Risk, Sales & Retention

For spa, beauty, wellness, medical aesthetics, and regulated-product businesses losing revenue through inconsistent consultations, provider recommendations, front-desk handoffs, retail systems, follow-through, or retention.

Explore business advisory
02

Private advisory

Formulation Licensing & Protocols

For established brands and practitioners whose product or cannabinoid concept needs the right formulation, protocol, education, positioning, and path to market.

Explore formulation work
03

Private advisory

Private Reset Session

A private review of visible skin patterns, lifestyle, products, makeup, tools, techniques, and treatment choices, followed by your personal Beauty Reset Protocol.

Explore the Private Reset

Tell me where clients, revenue, consistency, or confidence may be slipping.

Request a consultation

Private inquiry

Tell me what
brings you here.

Tell me what you are building, what is not working, and what a successful result would change. I review every inquiry personally and will respond if the work is a strong fit.

California based · Available remotely
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Your information is used only to review and respond to your inquiry. Form delivery is processed by Web3Forms, which states that free-plan submissions may be retained for up to 30 days.

The Well-Tuned Collection

Useful things.
Beautifully considered.

Life, wellness, beauty, and home, reclaimed as rhythm. Quality of life as an art form. Guidebooks and the first collections are now in development.

A preview of The Well-Tuned Woman guidebooks
01 · Guidebooks

Wisdom you can use.

Practical, thoughtful guides for beauty, reinvention, rituals, and living well.

Join the guidebook list ↗
A preview of The Well-Tuned Woman beauty collection
02 · Beauty

What earns a place.

Products, tools, and formulas selected through the eye of a Master Makeup Artist, California-Licensed Esthetician, and Custom Blender.

Join the beauty list ↗
A preview of The Well-Tuned Woman home collection
03 · Home

A home that hums.

A kitchen that heals. Seeds in the soil. Salts in the bath.

A home in rhythm with the life inside it.

Join the home list ↗
First collections in development

Be the first to see what is chosen, created, and released.

Request first access
A forest path leading forward, from The Well-Tuned Woman Journal

From the journal

Thoughtful writing
for what comes next.

Beauty, business, identity, resilience, and the art of starting again. Observations shaped by a life lived across disciplines.